Digital infrastructure that scales, converts, andviolates HIPAAmaintains HIPAA
Slow, non-compliant websites are draining your Google and Meta ad budgets.
We fix that.Founded by a 23-year healthcare IT veteran, we engineer the fast, HIPAA-clean infrastructure specialty practices need to scale profitably. No agency bloat. Just senior IT engineering backed by a vetted specialist network.
23+ years healthcare IT
HIPAA / OCR compliant
Performance-first infrastructure
No junior developers, ever
Open standards, no lock-in
Three things most agencies get wrong
Speed that lowers ad costs
Google rewards fast pages with lower CPC and higher Quality Scores. WordPress sites typically score 40–60. Ours ship at 100. That's a 20–40% drop in your paid ad spend over the same conversion volume.
HIPAA-aware from line one
Most agencies install Google Tag Manager and call it done. That's a Notice of Privacy Practices violation if your forms touch PHI. We architect tracking so marketing data flows safely and PHI never leaves your control.
True zero attack surface
WordPress plugins allow attackers to inject malicious scripts directly into your web forms. They intercept patient data in real-time before it reaches your CRM. Our architecture eliminates these entry points entirely, leaving nothing to hijack.
Your analytics are probably a HIPAA violation. Here's how to tell.
In December 2022, the HHS Office for Civil Rights issued specific guidance: third-party tracking technologies on healthcare websites that capture or transmit protected health information require Business Associate Agreements.
Google has publicly stated they will not sign a BAA for Google Analytics or Tag Manager. Meta will not sign one for the Facebook Pixel. If you are running Google or Meta ads for high-ticket procedures (spine, plastics, orthopedics), your pixel tracking is actively putting you at risk.
See what your tracking exposure report looks like.
We run a technical review of your current site: tracking pixels, third-party scripts, form handling, SSL config. We deliver a findings report within 24 hours. No PHI collected. No sales pitch.
Your audit request is confirmed. Expect your report within 24 hours.
WordPress isn't the safe choice anymore
Surgical practices don't need WordPress. But for any practice running Google Ads or Meta campaigns, it's not just the wrong choice. It's an active liability. Every point below 100 on Lighthouse costs you in Quality Score, CPCs, and conversions. Practices that depend on paid traffic can't afford to run on a platform built for bloggers.
The Modern Stack
- HostingGlobal CDN, near-zero cost
- Plugin licensing$0, nothing to renew
- SecurityZero server-side attack surface
- Performance100 Lighthouse by default
- HIPAA trackingControlled strictly at the source
The WordPress Tax
- Hosting$30–$200/mo managed hosting
- Plugin licensing$500–$2,000/yr in plugins
- SecurityMonthly patches, frequent breaks
- Performance40–60 Lighthouse out of the box
- HIPAA trackingEvery plugin is a PHI risk
Ready to stop paying the WordPress tax?
Book Strategy Consult →Two platforms. Perfect 100s. Let's look under the hood.
These aren't design mockups or theoretical case studies. They are fully operational environments built on our lean architecture. Request a private walkthrough, and we'll show you exactly how we engineer for speed, security, and zero technical debt.
PracticeEdge
Born in spine surgery, at home in any surgical specialty. Conditions, procedures, surgeon profiles, intake forms, and paid ad landing pages, all on a single architecture that ships at 100/100 Lighthouse and re-skins to orthopedics, plastics, or any high-acuity practice in days.
- 100/100 Lighthouse across Performance, Accessibility, SEO, and Best Practices
- Mega-navigation with conditions × procedures content matrix
- Multi-surgeon profiles with schema.org MedicalOrganization markup
- HIPAA-aware forms and CTA architecture
- Campaign landing pages built into the framework
PracticePen
Born in spine surgery outcomes, at home in any surgical specialty that wants to own its clinical narrative. Publish case reports, procedure guides, and recovery resources under your brand, positioning your surgeons as published authors and the recognized authority in their field.
- Multi-author clinical publishing with surgeon byline attribution
- Case report + procedure guide + condition guide architecture
- Schema.org MedicalStudy and Article structured data
- AEO-structured content for AI search and featured snippet visibility
- Academic register designed for referring physicians, not just patients
We don't just build websites. We engineer measurable outcomes.
Strategic Advisory
- Audit ad-spend waste tied to slow legacy infrastructure
- Identify Google Tag Manager / Analytics exposure
- Plot condition × procedure topical AEO/SEO maps
- Provide actionable blueprints for your existing dev team
Compliance Architecture
- Design HIPAA/OCR-compliant tracking pipelines
- Server-side conversion tracking relays
- Privacy-respecting analytics implementation
- Compliance auditor documentation
Custom Implementation
- Custom-coded, high-performance marketing sites built on decoupled frameworks
- 100/100 Lighthouse scores demonstrated on every live build
- Dedicated, campaign-specific paid ad funnels
- Schema markup built-in natively
Backend Integrations
- HIPAA-compliant intake pipelines and forms
- CRM integrations (HubSpot, Salesforce Health Cloud)
- Lead-routing automation to internal staff
- Secure data flow from edge to database
GPC Consent Manager
For practices not yet off WordPress, a lightweight plugin that closes the tracking-consent gap without adding another layer of bloat. Detects Global Privacy Control automatically, relays real consent state into your existing Google Tag Manager container, and logs every decision to an audit-defensible record.
Request the Plugin →- Automatic Global Privacy Control (GPC) detection, resolves to opt-out before a banner is even needed
- Relays Google Consent Mode v2 signals into your existing GTM container, no new tag management system to learn
- Audit-defensible consent log: timestamped, hashed IP, page, and decision, exportable as CSV
- Removes already-set tracking cookies on opt-out, not just future ones
- No subscription treadmill, bundled into your compliance engagement rather than billed as a separate monthly tool
Inside the industry since before digital marketing was a department
For over 23 years I've worked inside surgical specialty practices, not advising from the outside, but running the IT and building the systems behind them.
I ran PPC campaigns with my own hands, managing a multi-million dollar Google Ads budget for a single surgical practice institution. That work never stopped. Years of testing, rebuilding, and relentlessly improving lead conversion while watching agencies cycle through the same expensive mistakes. I built the CRMs, the backend tools that fed them, and the server infrastructure behind it all. I've driven the full migration from print directories to heavy databases to the lean, fast architecture practices run on today.
Practices don't need heavier websites. They need smarter, faster, independent infrastructure that turns ad spend into surgical patients.
- 23+ years healthcare IT Spine surgical operations
- HIPAA & Compliance Hands-on at the technical implementation layer
- Custom backend systems Lead routing and CRM pipelines
- Modern tech stack Purpose-built edge frameworks, headless architecture, and privacy-first analytics pipelines tailored to your specific compliance needs
How an engagement actually works
From initial audit to production launch. No project managers, no ticket queues. A clear sequence with deliverables you sign off on.
Book a walkthrough or start a conversation.
Whether you're exploring PracticeEdge, PracticePen, or want to talk about your own practice's infrastructure, tell us where you're starting from and we'll take it from there.
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