Knowledge Base

Healthcare IT Guides for Surgical Practices

HIPAA compliance, analytics, and web infrastructure explained by a 23-year healthcare IT veteran.

HIPAA & Compliance

HIPAA and Tracking Pixels: What Surgical Practices Need to Know in 2025

Meta Pixel, Google Analytics, and similar tools may be transmitting protected health information without your knowledge. Here is what OCR enforcement looks like and how to audit your current setup.

Analytics & Data Privacy

10 min read

HIPAA-Compliant Analytics for Surgical Practices: What You Can Measure, What You Can't, and What to Use Instead

You cannot run a profitable surgical practice without measuring your website. You also cannot run one while transmitting patient data to Google and Meta. Here is how to do both: measure everything you need and leak nothing you shouldn't.

Practice Digital Infrastructure

10 min read

Digital Infrastructure for Surgical Practice Websites: Hosting, Security, Forms, and the HIPAA Stack

A practice website is not just a design. It is a stack: hosting, CDN, form handling, email, SSL, uptime monitoring, and backup. Here is what the stack should look like for a HIPAA-aware surgical practice in 2025.

11 min read

Every WordPress Plugin Is a Potential PHI Leak. Here Is Why.

A WordPress plugin that loads an external resource sends your visitor's IP address and the page URL to a third-party server. For a surgical practice website, that combination is PHI. Here is the mechanism, the plugin categories at risk, and what a proper risk assessment looks like.

Web Performance

11 min read

Core Web Vitals for Surgical Practice Websites: What Kills Your Score and What It Costs You

Most surgical practice websites fail at least one Core Web Vital. Here is what causes each failure, why it costs you both rankings and paid-ad efficiency, and the specific fixes that move the numbers.

Healthcare SEO & GEO

Featured9 min read

How Surgical Practices Get Cited by ChatGPT, Perplexity, and Google AI Overviews

AI search engines are answering patient questions before a single click happens. Here is the infrastructure, content architecture, and structured data that determines whether your practice gets cited or ignored.

AI & Search Visibility

Featured9 min read

AI Crawlers and Your Practice Website: GPTBot, PerplexityBot, and Who Else Is Reading Your Content

OpenAI, Anthropic, Perplexity, and Google each send their own crawlers to your website. Here is what they collect, how they differ from Googlebot, and what you can do to control what AI systems ingest and cite.

FAQ

FeaturedFAQ9 min read

Practice Website FAQ: HIPAA Compliance, Platforms, Trackers, and Analytics

Answers to the questions practice administrators and owners ask most often about HIPAA-compliant websites, platform choices, third-party trackers, and analytics for surgical specialty practices.

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